During the one-year initial contract, Incubeta will be responsible for boosting Popeyes UK ® geo-targeted marketing across key cities to win market share. We will achieve this by creating ground-breaking digital campaigns that ensure Popeyes UK ® remains top-of-mind versus their key competitors, cost effectively leveraging digital channels, enriching their data and personalization through testing and insights, and reinforcing brand messaging and propositions creatively through digital platforms. 

Popeyes UK ® has a rich history of providing their famous Louisiana-style chicken to its customers worldwide. With more than 4,000 restaurants, the brand continues to grow and aims to bring the spirit and flavor of New Orleans to the UK.  

To continue driving this growth, Popeyes UK ® engaged Incubeta to scale their brand while investing in reach to drive audience growth. Working as an extension to Popeyes UK ® regional team, we will showcase Popeyes UK ® choice and value propositions to drive conversion, activate customers to keep them coming back more often with campaigns and offers that drive loyalty, and build on brand perception – while remaining true to Popeyes UK ® heritage. 

“Popeyes has shown remarkable success over the years, and we are really excited to be part of the next phase of their journey, continuing to build upon Popeyes rapid expansion across the UK through exciting, integrated through-the-funnel campaigns. We’re proud to support Popeyes UK ® in its mission to challenge the status quo in the quick-service restaurant industry in the UK,” says Rob Stoner, Head of Commercial at Incubeta. 

“We love Incubeta’s approach to digital and growth, and after a pitch process that genuinely made us excited we’re delighted to have them on board to power this next phase of Popeyes’ UK expansion. We know that when people try Popeyes, they love it – and together we’ll introduce even more people to the brand. We’ve got a big year coming up and believe Incubeta can help us make it even bigger,” David Carey, Chief Technology Officer, Popeyes UK.

Incubeta’s creative execution and understanding of chicken’s cultural impact in UK urban culture was a major factor in Popeyes UK ® decision to select the company as its latest digital marketing partner. 

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