WTF is Data Empathy?
In the realm of data analysis, Winston Churchill once remarked, “I only believe in statistics that I doctored myself,” illustrating the potential for data manipulation to support certain arguments, distorting reality and the underlying facts. Unfortunately, many brands fall into the trap of using data merely to affirm their preexisting biases rather than using it as a compass for guidance. When this happens, the motivation to empathize and understand people’s perspectives dwindles, as they are only reinforcing their assumptions.