For Kroger, personalization is key to performance, and their audience interacts with their brand at many different touch points throughout the day.

In conjunction with DoubleClick, we conducted a dynamic strategy worksession with all internal stakeholders to help identify opportunities to use their vast amounts of 1st party data and to align on how we would reach the audience groups they would be targeting with the right messaging at the right moment.

Dynamic, data-driven creative became their most effective tool for reaching their audience and presenting messaging unique to them, with a high level or relevancy.