CHALLENGE OVERCOME
Victorinox were able to overcome optimization issues that was inhibiting their ad performance. By opting for a custom approach they were able to improve their mid-funnel and remarketing performance significantly.
APPROACH TAKEN
In partnership with Incubeta, Victorinox split their strategy into Mid-Funnel and Remarketing strategies, using a custom approach to optimize activity within each stage and hit the relevant KPIs. The new strategy was rolled out across eight markets in Europe, Asia, and America, enabling more accurate optimization and improved results throughout the funnel.
VALUE DELIVERED
The new approach led to a 60% increase in CPM and a 50% increase in CPA for mid-funnel campaigns, with a 3x boost in total conversions. Remarketing performance also improved significantly, with a 66% increase in CPM, 30% increase in CPA, and a 2.5x increase in ROI — driving stronger results and more efficient performance across global markets.
