Driving 94% Growth on Amazon Achieving Best-Seller Status for Joolz

Client
Joolz
Industry
Retail
Solutions

Ecommerce Solutions
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Turnover Growth

94%

Impressive Revenue Growth: As a result of our collaborative efforts, Joolz experienced remarkable revenue growth. In 2023, we have achieved a turnover growth of 94% so far compared to the whole of 2022. We are confident in achieving the client’s goal, meaning a total growth of 250% year over year.

Optimized Advertising Spend: Despite the significant increase of 55% in advertising spend compared with 2022, we managed to maintain a positive TACoS in 2023. In fact, we observed an improvement in TACoS from 12.6% in 2022 to an impressive 10.1% in 2023, showcasing our ability to drive efficient advertising performance.

Launch Success: Three months ago, we successfully launched a new Joolz product, the AER+ stroller. By implementing a carefully planned strategy, we were able to maintain the product’s best-seller ranking within its category, solidifying its position as a customer favorite.

Prime Day Triumph: During the 2023 Prime Day event, our efforts resulted in outstanding sales performance, generating 50% of the month’s total so far, in just two days. Furthermore, throughout the entire month of July, the sales figure reached an impressive growth of 500% compared with July 2022.

Insights

Joolz is an international baby stroller brand that has been a valued Incubeta client since October 11, 2020. By providing a comprehensive suite of services, optimizing content, and effectively managing advertising campaigns, we have played a pivotal role in Joolz’s revenue growth on Amazon. Our collaborative efforts have not only exceeded expectations but also fortified the brand’s market position. We are excited to continue working with Joolz, driving further success and expanding their presence in the e-commerce landscape.

Strategy

With the objective of boosting brand presence and account growth on Amazon, our marketplace team developed a strategic marketing approach across two key pillars:

Optimized Content: We conducted an in-depth content audit and applied targeted optimization techniques, particularly for their best-selling product, the Joolz AER+ Stroller. By optimizing both the ATF (Amazon Brand Store) and A+ content, Incubeta successfully qualified for A+ premium status, which significantly improved the product’s visibility and conversion rate.

Effective Advertising: Through meticulous campaign management, Incubeta increased Joolz’s weekly advertising spend while maintaining a healthy Advertising Cost of Sales (ACoS) and Total Advertising Cost of Sales (TACoS). This allowed us to drive greater traffic and conversions without sacrificing profitability.