This is an essential step, the more you get to know your audience, that portion of the population that needs your product or service and may not yet know you, the more certain you will be at choosing what is and what isn’t relevant and useful content.
According to Neil Patel, you should ask yourself these key questions to get to know your audience better:
- Who are they? (age, gender, geographical region)
- What are your greatest difficulties, problems or wishes?
- Where do they find the information they need on a daily basis?
- What is the benefit of your product?
- What catches their attention?
- Who do they trust?
People, when browsing the internet, normally have three intentions: to inform themselves, to browse and compare/ research and to make purchases (transactional). How do you accompany your audience from when they need information until they decide to buy? We share a conversion funnel focused on the path that a user follows through their intentions: