After Google dropping the bombshell that they’re abandoning the third-party cookie deprecation plan for Chrome, there’s been a lot of speculation about what happens next.

Profitability is ‘the degree to which a business is effectively yielding financial outcomes’. It is perhaps the most important metric in marketing today given that 78% of respondents to Forrester’s latest CMO Pulse Survey said that due to A.I they “will be expected to do more with a smaller budget.”

Following on from our acquisition of Persuasion Technologies, and the internal promotion of Sam Shennan to Regional CEO of APAC, we’re delighted to be welcoming Ash Rane to Incubeta as Client Director for Data in the APAC region. 

Google has recently announced that they’re scrapping the deprecation of third party cookies on Chrome, planning to roll out a new and updated solution that ‘elevates user choice’ allowing people to make an informed choice across their web browsing (that users will be able to adjust at any time). 

Listen to This Article

There was a time when the Google brand epitomized online search, streamlining the information-gathering process to be incredibly effortless. Remember when we used to say, ‘I’ll just Google it’? How times have changed.

Launching on the app in 2022, TikTok Shop has become a driving force in reshaping how brands connect with audiences. Over 30% of daily users and 29% of weekly users have used the ecommerce feature – making TikTok a ‘powerhouse platform’ for advertisers to tap into. But with such a dynamic temperament, profiting from TikTok can be easier said than done…