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Thinking Ahead

We stay ahead of a fast-changing landscape. Learn what our specialists think about the trends, data and technology that are shaping consumer behaviour, and how you can positively respond.

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Global / Industry Insight

Navigating a Cookieless World: Enhanced Conversions

In the second piece of our ‘Navigating a Cookieless World’ series we’re exploring; Enhanced Conversions – answering popular FAQs including: what is Enhanced Conversions, how to set up Enhanced Conversions and the different types of Enhanced Conversions.

UK / Industry Insight

Organic Search Steps Up – Google’s Latest Update

Google’s recent announcement regarding the potential for organic search results to appear above paid advertisements marks a significant shift in the digital marketing landscape. This change underscores the growing importance of Search Engine Optimization (SEO) strategies while also influencing the performance and management of Pay-Per-Click (PPC) campaigns.

Global / Industry Insight

Navigating a Cookieless World: Consent Mode

As the clock ticks down to third-party cookie deprecation embracing the transition is no longer optional, it’s a necessity. We’re staring down a one way barrel to privacy centricity and it’s now or never to get your ducks in a row. Which is why we’ve launched a new content series, Navigating a Cookieless World, to help you prepare for a cookieless future.

Northern Europe / Industry Insight

A Spotlight on European Retail & Ecommerce

With Q1 drawing to a close, we’ve highlighted some of the top retail and ecommerce stories from across Europe. Covering everything from 2023 market growth and Amazon’s new measures for user safety – to IKEA’s investment in automation and the enactment of the Digital Markets Act (DMA) – here’s our key highlights from 2024 so far

Global / Industry Insight

Why TikTok Shop Should Be On Your Radar

A digital hub where brands can connect with influencers and content creators, TikTok Shop is a vital tool for ecommerce and marketing individuals, and one of the key platforms in the estimated billion dollar creator economy.

Global / Industry Insight

Navigating Google’s Latest Update: A Shift Towards Quality Content

On March 5, 2024, Google implemented a significant update to its Search Engine Algorithm aimed at improving user search experience by enhancing content quality and combating spam. 

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