Global / Industry Insight
How to Avoid Keyword Cannibalization and Drive Total Search Performance
With CPCs up by 13% YoY and crowded SERPs diminishing organic clicks, search marketers can’t afford to ignore the inherent competition that exists between their paid search and organic search strategies, manifesting itself into keyword cannibalization.
Paid Social Account Executive
VP, Tech & Data
Global / Industry Insight
3 Best Practices to Keep Growing Despite Stricter Privacy Law
In response to European privacy legislation, companies mostly put their time and effort into becoming ‘privacy-compliant’. While important, compliance alone isn’t enough. If you want to continue to grow despite stricter legislation, then that requires a thoughtful approach in which you continuously prioritize user interests.
Maximizing Efficiency with Analytics solutions For Generali
Eden Viaggi boosts reach 15.3% with DV360 frequency management.
South Africa / Industry Insight
Amazon’s Arrival in South Africa: A Game-Changer for the Global Marketplace?
At last amazon.co.za has made its highly anticipated debut, offering South African consumers access to a new online shopping platform to challenge key market players such as Takealot and Temu. But what does this expansion mean for South Africa, and for the global ecommerce market?
South Africa / Industry Insight
Say Hello to Temu: South Africa’s Newest Retail Phenomenon
The latest arrival on the South African retail scene, Temu’s recent market debut has certainly caused a splash, and perhaps spiked a touch of apprehension among local ecommerce players. Which bodes the question: how will local advertisers and brands navigate the terrain against the backdrop of internationally-backed giants like Temu and Shein?
