McDonald’s

Generating Demand with AI

Million Impressions

100%

Increase in CTR

About Case Study

Industry

Food & Drink

Market

MENA

Approach

Adaptive Automation

Capabilities

Challenge Overcome

McDonald’s found an innovative way to maintain it’s growing market share and generate demand amidst increasing competition in Saudi Arabia.

Approach Taken

McDonald’s tested a Demand-Gen campaign across Saudi Arabia – showcasing a range of Breakfast, Happy Meal and McCafe offerings via video and image assets. From here, they used AI powered bidding strategies to increase traffic and leverage first-party data.

Value Delivered

By harnessing the power of AI to increase demand, McDonald’s delivered over 14 million impressions, seeing 350K clicks, and a 100% uplift in CTR compared to the social campaign benchmark.

MORE CASE STUDIES

Related Work

Adaptive Automation

TAP Air Portugal

TAP Air Portugal Scales Black Friday Global Campaigns With GenAI

TAP Air Portugal sought to eliminate critical creative bottlenecks and keep up with real-time price changes when scaling Black Friday video campaigns across 10 international markets and languages.

Rapid Results

Forever New

Delivering Incrementality with Seamless Search

Forever New set out to capture full search opportunity across organic and paid channels, unlocking greater value from total search investment.

Rapid Results

FWD lastminute

Maximizing Engagement & Reach with First-Party Data

FWD integrated first-party data with off-site programmatic activation, extending audience reach beyond owned platforms and driving significant gains in engagement and campaign visibility.

Optimized by Optimole