McDonald’s

Generating Demand with AI

Million Impressions

100%

Increase in CTR

About Case Study

Industry

Food & Drink

Market

MENA

Approach

Adaptive Automation

Capabilities

Challenge Overcome

McDonald’s found an innovative way to maintain it’s growing market share and generate demand amidst increasing competition in Saudi Arabia.

Approach Taken

McDonald’s tested a Demand-Gen campaign across Saudi Arabia – showcasing a range of Breakfast, Happy Meal and McCafe offerings via video and image assets. From here, they used AI powered bidding strategies to increase traffic and leverage first-party data.

Value Delivered

By harnessing the power of AI to increase demand, McDonald’s delivered over 14 million impressions, seeing 350K clicks, and a 100% uplift in CTR compared to the social campaign benchmark.

MORE CASE STUDIES

Related Work

Rapid Results

Victorinox

Improving Mid-Funnel & Remarketing Performance with Custom Bidding

Victorinox were able to overcome optimization issues that was inhibiting their ad performance. By opting for a custom approach they were able to improve their mid-funnel and remarketing performance significantly.

Generative Growth

Freedom

Freedom Australia’s Full-Funnel Strategy and Dynamic Creative

Freedom partnered with Incubeta to shift from pure lower-funnel tactics to a deliberate full-funnel strategy spanning awareness, consideration, and conversion.

Generative Growth

Best&Less

Building Confidence to Scale Media Profitably

Best&Less developed a measurement roadmap focused on validating media incrementality and uncovering profitable growth opportunities.

Optimized by Optimole