McDonald’s

Generating Demand with AI

Million Impressions

100%

Increase in CTR

About Case Study

Industry

Food & Drink

Market

MENA

Approach

Adaptive Automation

Capabilities

Challenge Overcome

McDonald’s found an innovative way to maintain it’s growing market share and generate demand amidst increasing competition in Saudi Arabia.

Approach Taken

McDonald’s tested a Demand-Gen campaign across Saudi Arabia – showcasing a range of Breakfast, Happy Meal and McCafe offerings via video and image assets. From here, they used AI powered bidding strategies to increase traffic and leverage first-party data.

Value Delivered

By harnessing the power of AI to increase demand, McDonald’s delivered over 14 million impressions, seeing 350K clicks, and a 100% uplift in CTR compared to the social campaign benchmark.

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