Challenge Overcome
McDonald’s found an innovative way to maintain it’s growing market share and generate demand amidst increasing competition in Saudi Arabia.
Approach Taken
McDonald’s tested a Demand-Gen campaign across Saudi Arabia – showcasing a range of Breakfast, Happy Meal and McCafe offerings via video and image assets. From here, they used AI powered bidding strategies to increase traffic and leverage first-party data.
Value Delivered
By harnessing the power of AI to increase demand, McDonald’s delivered over 14 million impressions, seeing 350K clicks, and a 100% uplift in CTR compared to the social campaign benchmark.
