What Is AI Transformation? Discover An EVP’s Answer After Three Tech Cycles

Jonathan Greene, EVP Americas at Incubeta, breaks down what “AI transformation” actually means, tracing the line from Web 1.0 and the dot-com bust through SaaS, digital transformation, and today’s generative AI era, and explains Incubeta’s “digital twin” methodology for rebuilding organizations as AI-native businesses.

Guests: Tim Mitchell, VP Growth North America at Incubeta, Jonathan Greene, EVP Americas at Incubeta, and Co-Founder of RocketSource.

Hear More Thoughts from Jonathan Greene on The Digital Edge Podcast

Pronto Para Nos Conectarmos?

Dá o primeiro passo para um Marketing mais inteligente e mais rentável.

Partilhe esta publicação

Entra no Nosso Mundo

Vídeos relacionados

Mantém-te ligado às ideias, inovações e novidades que moldam o mundo do Marketing. Desde notícias do setor aos destaques da Incubeta, descobre como continuamos a fazer aquilo que sabemos fazer melhor.

19 Out 26

Don’t Just Store It – Activate Data To Unlock Growth

In this video, Elizabeth Sutton, the Global Capabilities Lead for Marketing Technology at Incubeta argues that having a data foundation…

16 Out 26

How Has AI Changed Over the Last Year?

Sidra Iqbal, Incubeta’s Global AI Capabilities Manager, breaks down how, over the last year, AI in marketing has evolved from…

14 Out 26

The Digital Edge S2 Ep.14 | Why Brand Growth Stalls & How CMOs Fix It with Amy Norton

In this episode of The Digital Edge, host Mark Reed-Edwards speaks with Amy Norton, Executive Client Partner at Incubeta, about…

Optimized by Optimole