What Is AI Transformation? Discover An EVP’s Answer After Three Tech Cycles

Jonathan Greene, EVP Americas at Incubeta, breaks down what “AI transformation” actually means, tracing the line from Web 1.0 and the dot-com bust through SaaS, digital transformation, and today’s generative AI era, and explains Incubeta’s “digital twin” methodology for rebuilding organizations as AI-native businesses.

Guests: Tim Mitchell, VP Growth North America at Incubeta, Jonathan Greene, EVP Americas at Incubeta, and Co-Founder of RocketSource.

Hear More Thoughts from Jonathan Greene on The Digital Edge Podcast

¿Listo para conectar?

Da el primer paso hacia un marketing más inteligente y más rentable

Comparte esta publicación

Entra en el universo Incubeta

Vídeos relacionados

Conecta con las ideas, innovaciones y novedades que están dando forma al marketing actual. Desde tendencias del sector hasta lo último de Incubeta, descubre cómo seguimos evolucionando y creando impacto.

14 Oct 26

The Digital Edge S2 Ep.14 | Why Brand Growth Stalls & How CMOs Fix It with Amy Norton

In this episode of The Digital Edge, host Mark Reed-Edwards speaks with Amy Norton, Executive Client Partner at Incubeta, about…

17 Sep 26

Freedom Australia’s Full-Funnel Strategy and Dynamic Creative

Freedom Australia partnered with Incubeta to shift from pure lower-funnel tactics to a deliberate full-funnel strategy spanning awareness, consideration, and…

15 Sep 26

How Do You Justify AI Investment to a CFO Who Only Cares About Right Now?

As a marketer, you might have often wondered: How do I justify AI investment to a CFO? In this discussion,…

Optimized by Optimole