What Is AI Transformation? Discover An EVP’s Answer After Three Tech Cycles

Jonathan Greene, EVP Americas at Incubeta, breaks down what “AI transformation” actually means, tracing the line from Web 1.0 and the dot-com bust through SaaS, digital transformation, and today’s generative AI era, and explains Incubeta’s “digital twin” methodology for rebuilding organizations as AI-native businesses.

Guests: Tim Mitchell, VP Growth North America at Incubeta, Jonathan Greene, EVP Americas at Incubeta, and Co-Founder of RocketSource.

Hear More Thoughts from Jonathan Greene on The Digital Edge Podcast

Comparte esta publicación

Entra en el universo Incubeta

Vídeos relacionados

Conecta con las ideas, innovaciones y novedades que están dando forma al marketing actual. Desde tendencias del sector hasta lo último de Incubeta, descubre cómo seguimos evolucionando y creando impacto.

01 Sep 26

What’s the Biggest Mistake CMOs Make When Buying AI Marketing Tools?

In this video, Tim Mitchell, the VP Growth North America at Incubeta, discusses the pattern he sees across every industry…

21 Ago 26

Why Are So Many Marketing Teams Struggling to Implement AI?

Jonathan Greene, EVP Americas at Incubeta, explains why most AI failures aren’t technical — they’re behavioral. Organizations spent decades documenting…

19 Ago 26

The Digital Edge S2 Ep.12 | Future-Proofing Your Marketing Tech Stack with Adam Woods

In this episode of The Digital Edge, host Mark Reed-Edwards sits down with Adam Woods, the Chief Product Officer at…

Optimized by Optimole