May 17th is globally recognized as International Day Against Homophobia, Biphobia and Transphobia (IDAHOBIT) – created to raise awareness of the daily discrimination, violence and inequality faced by LGBTQ people across the globe.  May 17th was chosen due to it’s significance with the World Health Organisation declassifying homosexuality as a mental disorder on the same date in 1990.

In our latest ‘5 Minutes With’ we sat down with Jonathan Nerbe, the new Managing Director of Incubeta Germany. After three and a half years as Managing Director at Jellyfish, Jonathan spoke to us about digital transformation, expanding Incubeta’s foothold in DACH and what it means to be part of the Incubeta family.

Following on from the successful launch of our Incubeta Influencer Initiative, Gav has officially passed on the Incubeta Icon, and we’re onto the second leg of our journey with our Americas’ Influencer; Maria.

In our latest Incubeta Insider we caught up with Pieter Slingerland, Managing Director of Northern Europe to discuss European Diversity Month, and how Incubeta strives to be an inclusive, diverse and supportive workplace for all employees. Despite diversity in the workplace generating significant focus over the last two decades, 59% of people in Europe still believe that individuals are discriminated against based on their ethnicity. Pieter spoke to us about his team, the road to increased diversity and how organizations with an inclusive and diverse workforce produce stronger ideas, genuine customer engagements, and higher financial gains.

The last 12 months have seen exceptional growth for Incubeta, and with the acquisitions of Groundswell, Maze-One, Panalysis and Extendo, as well as a worldwide recruitment drive, we’re proud to have over 650 staff across our 21 offices. And with so many new faces in the Incubeta family we wanted to do something different, and unite our people together. So we created The Incubeta Influencer Initiative. A worldwide initiative that connects our offices around the globe and encourages inter-regional relationships.

We’re thrilled to announce that Kevin Buerger is joining Incubeta’s leadership team as our new US CEO. Formerly the Global Chief Growth Officer of Jellyfish, Kevin will drive Incubeta’s growth strategy and elevate our client service offerings for current and future partners across the country. Based in New York, Kevin will report directly to Lars Lehne, Incubeta’s Group CEO.

Last year Incubeta acquired global marketplace experts Incubeta Maze-One; a full-service marketplace agency that works closely with over 140 clients to ensure their brands build sustainable, profitable relationships with Amazon and other marketplaces. With Incubeta Maze-One recently expanding their services into Spain, we sat down with Borja Alonso, Business Development Manager for Incubeta Maze-One. Borja spoke to us about joining the Madrid office and what this will mean for Incubeta, Incubeta Maze-One, and our Southern European market.

We’re delighted to announce that data management experts, Extendo have joined the Incubeta family alongside our previous acquisitions, Groundswell, Maze-One and Panalysis. The acquisition of Extendo will expand our global presence into Latin America, allowing Incubeta to drive growth for clients through our expertise, and best practices in technology, data and creative. This acquisition will also allow us to build upon the already strong relationship we have with Google.

Last week, our AU team became part of the first ever group of AUNZ partners to join Google’s International Growth Program, an opportunity reserved for an exclusive selection of agencies worldwide.

In our latest Incubeta Insider piece, we sat down with our Global CEO, Lars Lehne during his latest trip to our Cape Town office, South Africa in March (2022). Covering everything from 2022 outlooks, to expansion opportunities, Lars spoke to us about his optimism for the year ahead and what we can expect when it comes to business trends and the rise in technology.