Global / Industry Insight
EMEA / Industry Insight / Work & Awards
Incubeta Features as one of Campaign’s Best Places to Work!
We’re thrilled to announce that Incubeta has been listed as one of Campaign’s Best Places to Work – identified and recognized by Campaign and Best Companies Group.
Global / Industry Insight
The Benefits and Challenges of In-App Advertising
In-app advertising is a medium that has grown since marketers have taken advantage of the upswing in mobile usage over the past few years. Optimizing for mobile web use is a great start, but it’s only one part of the mobile advertising equation.
EMEA / Industry Insight / Life & Culture
Incubeta Insider: 5 Minutes with Rejoice Ojiaku, Incubeta’s New SEO Manager
In our latest Incubeta Insider piece, we sat down with the latest addition to our Incubeta family and SEO specialist – Rejoice Ojiaku. Joining us after a year and a half at Neo Media World, Rejoice spoke to us about all things SEO and what this new role will mean for her and the future of Incubeta.
EMEA / Industry Insight
The Rise in Video Advertising
It goes without saying that our screens have never had so much air time. Whether we’re online shopping on our mobiles, working on our laptops or watching Netflix on the TV – we’ve never spent so much time on our devices. And with that, comes a great deal of opportunity for advertisers to reach people – with the surge in screen time, advertisers suddenly have access to a substantially wider audience – especially through video, where viewership has surged as a result of the pandemic.
Global / Industry Insight
Embracing Sensitivity this Mother’s Day
As we begin the ramp up to Mother’s Day on May 9th, it’s important for brands and businesses alike to take a step back, rethink their approach to marketing communications, and consider their brand sensitivity.
Global / Industry Insight / Media
Event Wrap Up: Personalized Video for Impactful Creative
Engaging consumers in today’s digital landscape requires more relevance than ever before — and brands need to work harder to stand out. Personalized video is an emerging category that takes current video formats and adds customization at scale, making the content relevant to the audience and their interests.
Industry Insight
Unleashing Potential with Beiersdorf, DraftKings, Incubeta Groundswell & Hyundai
Last week was an exciting time for Incubeta as we hosted our first event since the unveiling of our vibrant new identity. Upgrade Your Growth brought together a range of experts from around the world to discuss ways of unleashing growth potential in uncertain, unpredictable and volatile times.
Global / Industry Insight / Media
Upgrade Your Growth On Demand!
Last week was an exciting time for Incubeta as we hosted our first event since the unveiling of our vibrant new identity. Upgrade Your Growth brought together a range of experts from around the world to discuss ways of unleashing growth potential in uncertain, unpredictable and volatile times.
Global / Industry Insight / Media
