EMEA / Industry Insight

Championing Sustainability & Ethical Marketing

With all that happened in the year that was 2020, you’d be forgiven for thinking that sustainability might have fallen to the bottom of customer’s priority lists. But this couldn’t be farther from the truth. BCG polled more than 3,000 people across 8 countries and found that 70% of respondents were now more aware of addressing environmental challenges in the wake of COVID-19 than before the pandemic.

Global / Industry Insight

Using Creative to Maximize Reach & Return from Affinity Networks

It’s no secret that consumers are more likely to interact with an advertisement, and convert if the messaging and content resonates with them and is relevant to their situation. In short, if a consumer can’t relate to an advertisement then they won’t convert and that ad spend is effectively wasted.

Global / Industry Insight / Media

Incubeta Ignite: Unlocking the Door to Growth with Seamless Suite

Last week we hosted the latest event in our Incubeta Ignite series; Seamless Technology Suite – Unlocking the Door to Growth. Introducing the next steps in our Seamless journey, we demonstrated what you can achieve with our award-winning Seamless Search technology, and introduced the latest additions to the Seamless Suite; Seamless Creative and Seamless Signal.

EMEA / Industry Insight

Ecommerce is Coming to TikTok! What the New ‘Shop-Now’ Functionality Means for Advertisers

Earlier this month, TikTok began testing it’s new in-app ‘Shop Now’ functionality in a massive step towards competing with the likes of Facebook and Instagram – gearing up to release an ecommerce feature. So what will this mean for your TikTok strategy? And who are the winners and losers in this new release? 

EMEA / Industry Insight / Work & Awards

Creative Spotlight: Combination Matrix with Medterra

In our latest Incubeta series, ‘Creative Spotlight’ we’ll be shining a light on some of our favorite creative builds from this month – showcasing the numerous dynamic formats that creative can take to drive performance and ROI. To kickstart the series we’ve got the Combination Matrix, which we built and launched with CBD retailer, Medterra.

AMERICAS / Industry Insight

Testing Digital Audio Campaigns

Whether it is streaming music, listening to podcasts, or playing an audiobook in the background, people are consistently consuming audio information – and this has only increased since Covid-19, and working from home.

Global / Industry Insight

The User Experience of Connected TV Ads

Let me set the stage. You sit down at the end of an evening to watch your favorite program on your smart TV. An ad comes on per the usual, but you notice something different.

Global / Industry Insight

The Loyalty Landscape; Driving Profitable Customer Relationships

Although a fast evolving landscape, the last year undoubtedly saw a pandemic-driven decline in customer retention and brand loyalty due to a substantial increase in consumer awareness and client satisfaction needs. 

Global / Industry Insight

Shining a Spotlight on Data Layers

As a member of the digital marketing industry, you’ll likely be familiar with the term data layer, but perhaps lack confidence when it comes to understanding exactly what it means. We sat down with Incubeta’s Analytics Manager, Monika Mesnage to answer just that and provide some clarity, and understanding, on data layers.

AMERICAS / Industry Insight

Incubeta US joins CEO Action’s 3rd Annual “Day of Understanding” to advance Diversity & Inclusion in the Workplace.

We are proud to have participated in CEO Action’s third annual Day of Understanding and a month of candid and courageous conversations. Incubeta joined nearly 400 organizations in a commitment to engage in this important dialogue, fostering cultures of greater belonging at a critical time.