EMEA / Industry Insight
Global / Industry Insight
Using Creative to Maximize Reach & Return from Affinity Networks
It’s no secret that consumers are more likely to interact with an advertisement, and convert if the messaging and content resonates with them and is relevant to their situation. In short, if a consumer can’t relate to an advertisement then they won’t convert and that ad spend is effectively wasted.
Global / Industry Insight / Media
Incubeta Ignite: Unlocking the Door to Growth with Seamless Suite
Last week we hosted the latest event in our Incubeta Ignite series; Seamless Technology Suite – Unlocking the Door to Growth. Introducing the next steps in our Seamless journey, we demonstrated what you can achieve with our award-winning Seamless Search technology, and introduced the latest additions to the Seamless Suite; Seamless Creative and Seamless Signal.
EMEA / Industry Insight
Ecommerce is Coming to TikTok! What the New ‘Shop-Now’ Functionality Means for Advertisers
Earlier this month, TikTok began testing it’s new in-app ‘Shop Now’ functionality in a massive step towards competing with the likes of Facebook and Instagram – gearing up to release an ecommerce feature. So what will this mean for your TikTok strategy? And who are the winners and losers in this new release?
EMEA / Industry Insight / Work & Awards
Creative Spotlight: Combination Matrix with Medterra
In our latest Incubeta series, ‘Creative Spotlight’ we’ll be shining a light on some of our favorite creative builds from this month – showcasing the numerous dynamic formats that creative can take to drive performance and ROI. To kickstart the series we’ve got the Combination Matrix, which we built and launched with CBD retailer, Medterra.
Global / Industry Insight
The Loyalty Landscape; Driving Profitable Customer Relationships
Although a fast evolving landscape, the last year undoubtedly saw a pandemic-driven decline in customer retention and brand loyalty due to a substantial increase in consumer awareness and client satisfaction needs.
Global / Industry Insight
Shining a Spotlight on Data Layers
As a member of the digital marketing industry, you’ll likely be familiar with the term data layer, but perhaps lack confidence when it comes to understanding exactly what it means. We sat down with Incubeta’s Analytics Manager, Monika Mesnage to answer just that and provide some clarity, and understanding, on data layers.
AMERICAS / Industry Insight