Incubeta Acquires Analytics Partner Panalysis

Today we’re delighted to announce that Sydney-based analytics experts, Panalysis, have joined the Incubeta family. This latest acquisition will expand Incubeta’s global expertise, allowing us to continue driving growth for businesses across the world, while building upon the existing partnership we currently have with Google. 

Matilda Rose Moir

Founded in 2001, Panalysis specialises in Strategy & Design, Implementation, Data Quality & Support, Operational Support, Google Marketing Platform and Consulting services,  gaining notoriety in 2006 as Google’s first premium partner in Australia, and one of the first 15 globally.

The brainchild of Rod Jacka, Panalysis was born out of a deep desire to provide truly credible, accurate, and independent analytics to help drive better business and marketing decisions. ​And we’re thrilled to be joining forces with a company who shares our enthusiasm and passion for delivering award-winning marketing strategies and client growth. 

Incubeta Group CEO, Lars Lehne, shared his thoughts: “Expansions such as these are a key part of our global growth strategy, and having Panalysis join the Incubeta family fits squarely with our ongoing strategy of acquiring companies that complement our core business in digital marketing. I’m excited for Incubeta to expand its existing business in Australia, and the acquisition of Panalysis will only bring us closer to our customers and contribute to our recognition as digital marketing experts”.

Rod Jacka, Managing Director of Panalysis, Australia comments: “We’re proud to be joining the Incubeta team. After a comprehensive planning process to best position Panalysis for future growth and expansion, we are confident that the strength of Incubeta’s leadership, the alignment of our respective values and our combined passion for and experience in digital and analytics is a natural fit that will prove to be a long and successful relationship.  Key to our decision was our focus on clients and the ability to serve them better. Through access to greater resources and an increased ability to attract world-class talent, Panalysis will extend the depth of our services to further support our clients’ goals and outcomes, all whilst maintaining our small by design, boutique, high touch approach client service”.

It’s great to have Panalysis on board as a member of the Incubeta family and we look forward to our continued growth and development as a global brand and beyond!

If you would like to receive any further information, do not hesitate to get in touch.



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