Leading digital marketing group Incubeta today announces that their UK arm of the business has achieved Google Mobile certification. As a Google Full-Stack certified partner, reseller and one of only four global GMP partners, this accreditation adds to Incubeta’s Google certification roster and is a big success for the team. Incubeta are now one of a handful of UK agencies that are Google Mobile Certified.
Building on their 19-year partnership with Google, Incubeta has strengthened their status within the digital advertising ecosystem as a Google full-stack partner and now also Google Mobile Certified. This new status, combined with their deep expertise across the stack, will help to amplify Incubeta’s clients’ business growth via Google’s expansive resources and powerful platforms.
Incubeta secured the certification by submitting two Project Samples that demonstrated strong advanced knowledge of Mobile Web. A select group of exemplary use cases were detailed out and submitted to Google as project samples to demonstrate Mobile Site Speed and Mobile UX. Incubeta presented work that resulted in exceptional impact to their client’s business goals, demonstrating strong technical abilities and in-depth knowledge of Mobile and showcasing creative solutions to unique customer challenges.
Joe Comotto, Director of Search Experience added: “Our recent certification will only further enhance our ability to boost our clients’ growth, optimize their efficacy, and ensure that all business decisions, customer activations, and allocation of spend are data-driven and built upon reliable, privacy-safe, 1P data. Beyond this, as one part of a very strong global organization, it’s nice to finally complete the [GMP] circle and further strengthen our ability to seamlessly and cohesively service multiple markets.”
Sally Laycock, CEO EMEA at Incubeta added: “This certification is a testament for Incubeta as we continue to build our partnerships and grow into new markets. But we’re not complacent. As a validated partner of Google we hold a unique responsibility to uphold our commitments to our clients and to Google in offering leading engagement across the stack. As one of only four global GMP partners, Incubeta aims to further accelerate the digital performance of our clients globally. We have some big shoes to fill but we’re excited about what we can do now with our shining new status to guide us towards new challenges and adventures.”
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