Incubeta Welcomes New Acquisition, Bruce Clay MENA, to the Family

We’re delighted to announce that integrated digital marketing agency Bruce Clay MENA have joined the Incubeta family alongside our previous acquisitions, Groundswell, Maze-One,  Panalysis and Extendo. The acquisition of Bruce Clay MENA will expand Incubeta’s global presence in the Middle East and North Africa, allowing us to continue driving growth for clients through our expertise, and best practices in media, technology and creative.

Lars Lehne

Located in Dubai, Bruce Clay MENA is part of the Bruce Clay inc. network – a global leading search marketing company providing SEO services, consulting, PPC advertising management, content development and social media marketing services. Established in 1996, Bruce Clay’s MENA office opened in 2015, delivering SEO, PPC, Creative and Social Media solutions for well known brands; such as McDonalds, Johnson & Johnson, Zoflora and Canon. 

Sitting under the Incubeta brand, Bruce Clay MENA will have access to Incubeta’s full scope of services, including the exclusive Google Marketing Platform relationship we’ve established over the years. As such, Incubeta Mena will be able to provide clients with a fully integrated end to end digital offering beyond their founding specialisms.

As a brand that champions ethical and sustainable marketing solutions, we’re delighted to be joining forces with a company who shares our enthusiasm and passion for agency culture, and award-winning work!

Incubeta Group CEO, Lars Lehne, shared his thoughts: “This acquisition not only allows Incubeta to expand our footprint and expertise into the Middle Eastern and Northern African markets.  It fits squarely with our ongoing strategy of acquiring companies that complement our core business growth – and allows us to broaden and optimize our offerings. Having Bruce Clay MENA join the Incubeta family opens up an avenue of opportunity for us in the services we can provide, the work that we can do, and the culture that we continue to build. I’ve no doubt that they’ll contribute to our overall success as a business, a brand and a partner”

Michael Ossendrijver, CEO of Incubeta EMEA and Chief Growth Officer adds: “We’re over the moon to be welcoming Bruce Clay MENA to the Incubeta family. For the overall digital marketing industry in MENA, this means two leading specialists joining forces in becoming a digital powerhouse in the region. Bruce Clay MENA’s regional expertise and amazing team will be complemented by Incubeta’s world-class network of experts and channel partnerships to drive real tangible growth for clients all across the region.

Gaurav Aidasani and Bruce Clay, Co-founders Bruce Clay MENA, comments, “we are thrilled to see that Bruce Clay is entering a new era through this acquisition, facilitating its expansion within the entire MENA region. Additionally, we would like to congratulate Neal and his team on achieving excellence across the business. We look forward to this new journey together with Incubeta and attaining great heights.”

Neal Patel, Managing Director of Bruce Clay MENA comments: “Once Incubeta showed an interest in our business and after meeting the leadership team, it was an easy decision for us to pursue this partnership. These are truly exciting times for Bruce Clay MENA, as through the Incubeta brand we will infuse deep performance marketing knowledge and experience into our team and agency offering – unlike anything there currently is in the region. On the flip side, through Bruce Clay MENA, Incubeta are acquiring world class SEO, social media and creative talent that will help provide a fully integrated end to end solution to clients. The opportunities we will open together are super exciting and the team and I can’t wait to get going! ”

We’re thrilled to have Bruce Clay MENA join the Incubeta family and we look forward to our continued growth and development as a global brand and beyond!

If you would like to receive any further information, do not hesitate to get in touch.


Read Next

Find out how we can help you

With offices around the world, we can build a team perfect for your needs.

Keep up to date with our monthly insight digest