We’re delighted to announce the appointment of Julián Torres, as our new Managing Director, Mexico. Following on from the recent acquisition of Persuasion Technologies, this appointment marks a significant milestone in our journey towards client centricity – unlocking increased growth potential and digital performance for our clients. Julián joins us with over 17 years of extensive marketing experience across an impressive roster of brands including Unilever, Citibank, AB InBev, Heineken, Uber and Pfizer, among others.

At the end of the year, Incubeta LATAM was delighted to announce a partnership with KSchool to run the first Master in Digital Analytics, helping prepare new professionals for a specialist career in digital. This initiative arose based on the increased demand for experts in the LATAM space, following the significant traction that digital marketing is gaining.