Retail Resilience; Amid Stormy Seas, Not All Are In The Same Boat
With consumers becoming more selective in their spending, retailers may be tempted to revert to classic strategies like sales, promotions, and product diversification. But in the face of inflation and supply chain disruption, it’s time to think bigger than price-cutting and product output alone. Connected marketing strategies that apply data, technology, and targeting with laser precision will be crucial for retailers to pivot holistically and deliver growth in 2023 and beyond.
In our latest whitepaper – Retail Resilience – we offer a fresh perspective on adapting to your changing customer journey, leveraging First Party Data (1PD) to gain crucial insights about your customers, and employing upper-funnel marketing tactics to boost ROI. We also dive into the benefits of cross-funnel, connected marketing strategies to deliver consistency for your customers and find untapped opportunities within social media, VR/AR, and in-person contact.
If product diversification won the pandemic, marketing diversification will win 2023. It’s what will derive significant revenue growth, and simultaneously nurture brand loyalty. Amid stormy seas, not everyone is in the same boat, and your brand’s vessel is tipped for success if you embrace a connected strategy that properly recognizes consumers’ real and varied experiences.
With our insightful whitepaper, you’ll be equipped to overcome economic challenges and drive growth in today’s retail landscape.
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