The Incubeta Influencer Initiative; From Sydney to Singapore

For the next leg of our Incubeta Influencer Initiative, the Incubeta Icon traveled to the other side of the world, being carried by our Asia-Pacific Influencer Shirley.

Rebecca Archibald

What is the Incubeta Influencer Initiative?

We’ve selected five of our staff to carry our Incubeta Icon to each of our offices: meeting our amazing employees, touring the Incubeta offices and exploring the diverse and vibrant cities that our staff call home. Each of our influencers have been assigned one region which they will tour, before passing the Incubeta Icon on to the next influencer.

The Incubeta Influencer for APAC Shirley in the Sydney office.

Our Third Influencer:

Name: Shirley Boudaher
Role: Senior Paid Media Manager
Time at Incubeta: 1 Year 8 Months
Location: Sydney


To kick start her journey, Shirley toured the Sydney office, enjoying a get-together with the Incubeta team, where they all showed off their matching hoodies! Shirley then explored some of Australia’s most famous landmarks, including the Sydney Opera House and the Sydney Harbor Bridge. 


To get to her next destination, Shirley hopped on a long-haul flight to Singapore. While there, she enjoyed a trip to Universal Studios and the Botanic Gardens, enjoying the spectacular sites, and sampling the local delicacies.   

Shirley’s thoughts…

“This has been such a great experience. Acting as an Influencer in my local office Sydney was a wonderful opportunity to celebrate all the great work our team does. And being able to explore Singapore as a city is an experience that I will never forget!”

Watch the full video of Shirley’s journey as an Influencer.

Watch Here

Up Next

Stay tuned to see our next influencer Veronica carry the Incubeta Icon across Europe.


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