What Is Brand Control & How Can You Use It to Drive Sales?
Selling on Amazon or other digital channels can be one of the more effective ways to increase brand awareness, expand to different markets, and generate sales. However, doing so also leaves your business more vulnerable to unauthorized sellers, counterfeit producers, parallel importers, and more. If brands want to control their sales, they first need to have control over their brand across all their channels. This is what Brand Control is all about.
Brand Control refers to the strategy, legal foundation, monitoring and enforcement tactics required for businesses to uphold and maintain their go-to-market plan and brand value across all of their channels.
In this whitepaper, you’ll learn the concrete ways to protect your brand, uphold its integrity, and take control of your online channels in a way that significantly boosts sales. With marketplace insights from Incubeta’s very own Amazon specialists, as well as best practices from Vorys eControl, the legal team that created the online sales control category
If you’re a decision maker who has a stake in your business’ revenue generation, profitability or brand value, and are interested in learning more about the ins and outs of Brand Control on Amazon and beyond then download our whitepaper today and learn:
- What is Brand Control?
- The Importance of Brand Control (Going Beyond Brand Protection)
- Protecting Your Brand on Amazon
- Third-Party (3P) Sellers: A Closer Look
- The Dark Side of the 3P Market on Amazon (+ How to Protect Your Brand)
- The 6 Competencies You Need to Drive Brand Control
- How to Implement Brand Control in 4 Steps to Boost Sales
Download Whitepaper
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