At the end of 2022, we sat down with Roan Mackintosh, MD of Incubeta SSA to pick his brains about what was in store for the marketing industry in 2023. As we settle into the second half of the year, we once again caught up with Roan to see how his initial predictions have fared since the start of the year and what’s in store for Q3 and Q4.

Another certification for Incubeta! Following in the footsteps of our UK office, we’re proud to announce that, as of February 2023 Incubeta South Africa is officially  Google Mobile certified. Kudos to our Cape Town team…

It’s not often that we discuss extended reality (XR): the broader term that combines all immersive technology under one umbrella, such as augmented reality (AR), virtual reality and mixed reality. XR is defined as an environment or experience that combines virtual and physical realities through the use of computer or wearable technology. 

As we start to witness more brands integrating these digital tools into their retail strategies, it’s important to unpack how to take advantage of XR technology to improve user experience and elevate your eCommerce and retail experiences.