The Partnership
Over a four year partnership, Incubeta has propelled Les Mills’ business growth, transforming their marketing strategy – enabling them to outperform. By shifting from a direct response focus to a full-funnel approach, Les Mills scaled customer acquisition by over 5x, establishing themselves as a major player in the online fitness industry.
The partnership also enabled Les Mills to leverage AI to implement a localized communications strategy across 74 markets, increasing engagement through AI-driven language translation, which boosted view rates by 111%. Advanced measurement techniques further helped Les Mills overcome attribution challenges, driving a 61% increase in ROI and reinforcing the role of media in their growth strategy.
Rapid Results
Executed a full funnel activation strategy- unlocking & increasing new business growth
Adaptive Automation
Harnessed AI for global communication & excellence, delivering creative scalability & localization
Generative Growth
Delivered true channel attribution & identified new areas of opportunity for increased revenue opportunities
