Creative Spotlight: Combination Matrix with Medterra

  • 26th May 2021

  • EMEA / Industry Insight / Work & Awards

  • 1 Minute

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In our latest Incubeta series, ‘Creative Spotlight’ we’ll be shining a light on some of our favorite creative builds from this month – showcasing the numerous dynamic formats that creative can take to drive performance and ROI. To kickstart the series we’ve got the Combination Matrix, which we built and launched with CBD retailer, Medterra.

Matilda Rose Moir

Unlike many dynamic creative formats, the intelligence of these banners actually occurs on the back end – interdependent feeds layer the selection of each key part of the banner leading to over 3,000 possible combinations. Rules within the logic ensure that only relevant ad copy shows alongside the products, which are selected from the client’s product feed based on browsing behaviors on site.

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