Global / Industry Insight
Global / Industry Insight / Life & Culture
How to Support LGBT+ Employees Within the Workplace: Incubeta’s Best Practices
When looking to support LGBT+ employees, there are a number of ways businesses can be conscientious in their actions and processes which can improve the experience of their employees tenfold. Incubeta have taken time to understand and enact a number of purposeful changes to ensure everyone’s experience allows them to feel comfortable, supported and respected in the workplace. We want to ensure that our staff feel seen & heard, rather than just ticking boxes.
Global / Industry Insight
Google Delays Deprecation of Third-Party Cookies until 2023
Google has today announced that it’s planning to delay the phasing out of third-party cookies in Chrome by another two years due to pushback from advertisers, publishers and the wider ad industry. Originally a 2022 implementation date, Google has stated that it has ‘become clear that more time is needed across the ecosystem to get this right’ and they will thereby be slowing down the rollout until mid-2023.
Global / Industry Insight
A New Age of Digital Literacy
To write about the internet is like describing the shape of a cloud – it’s already begun changing before you’ve finished describing it. Ever-altering and ever-complexifying, the one constant is that the digital landscape is continually growing.
Global / Industry Insight
Why You Need to Join the Privacy Conversation
The privacy landscape has shifted significantly in recent years with consumers demanding (and receiving) more control and transparency over their personal information and data. New regulations and restrictions have come into effect and as a result, the industry is moving towards a more aggregated and anonymized way of measurement and data collection.
AMERICAS / Industry Insight / Media
Incubeta in Conversation: Rolling the Dice with Golden Nugget
At Incubeta, we have the opportunity to work with some of the biggest and best brands in the world where we’re committed to upgrading our clients’ growth and our close partnerships with their teams are integral to our continued success together. With that in mind, we’re pleased to introduce our latest series ‘Incubeta in Conversation’. We’ll be sitting down with our clients, having candid conversations with the experts that make the work we do possible.
Global / Industry Insight
A Spotlight on Amazon Prime Day
As we settle comfortably into the Summer season, the tail end of June (21st -22nd) will see the return of Amazon’s yearly flagship event, Prime Day – a 48 hour extravaganza put on for the platforms paying (prime) customers. Falling earlier than usual this year, the online giant’s 6th Prime Day promises to be bigger and better than ever before; and as such, offers a vast window of opportunity for any and all Amazon advertisers.
Global / Industry Insight / Media
Getting Back to Normal: 4 Essential Trends for Retail
With coronavirus restrictions across the world beginning to relax, we wanted to put our global expertise to practice – sitting down with our Incubeta leadership team to hear their thoughts and opinions on the state of the retail landscape in a post-Covid world.
EMEA / Industry Insight / Life & Culture
Celebrating Pride Month: Incubeta’s Workplace Culture
When I joined Incubeta in August 2020 during the first UK lockdown, I didn’t expect it would be another 9 months until I’d meet people in-person. Whilst the Google Hangouts meetings and Virtual Team Socials provided me with a taste of the work culture, communicating inclusive values remotely can be challenging.
AMERICAS / Industry Insight
