Amazon’s Brand Registry: Elevate Your Brand’s Presence and Power

With the bustling world of online shopping, it can be hard to grow your business – competition is fierce, and brands are often battling over price points with counterfeit brands and trademark infringements. This is especially true across Amazon, which is where their Brand Registry comes in – a knight in shining armor for Amazon sellers.

Raquel Martinez Romero & Celeste Lastra Castillejos

What is Amazon’s Brand Registry?

Amazon Brand Registry is a tool that provides advanced technology to verify brand owners. Think of it as a shield that Amazon gives to brands. This shield helps you protect yourself against fake products  and copycats. A trusty ally in the world of online selling.

What You Get with Brand Registry:

  1. Total Control of Product Content

With Brand Registry, you have the power to edit and enhance your product page and access extended brand content:

  • A+ Content: Use images and graphics to influence buying decisions by offering detailed and visually appealing information for customers.
  • Brand Store: Your personal store on the platform that creatively showcases your products and creates unique experiences.
  • Brand Story: Build brand awareness by sharing your brand’s story, values, and mission through images and text, creating an emotional connection that drives the choice of your products over the competition.
  • Sponsored Brand: Highlight products with ads at the top of search results, displaying your logo, description, and select products to increase visibility.
  • Vine Voices: A unique program for brands where Amazon invites reliable reviewers to test new products, generating authentic reviews that enhance buyer trust.
  1. Guarding Against Copycats

The Brand Registry helps stop fake products that copy your brand.

  1. Keeps your Brand Safe

The Brand Registry gives you the tools to find and prevent bad or detrimental things happening to your brand name and reputation. 

How to Join the Brand Registry:

To join, you’ll need two things:

  • A Registered Trademark
  • Your Trademark Number

Joining is Easy:

  1. Log In: Go to your Amazon seller account.
  2. Find Brand Registry and click “Join Now.”
  3. Tell About Your Brand: Share a little about your brand and show some pictures.
  4. Wait for Checking: Amazon will check if your brand is real.

Need Help? We’re Here!

If you’re seeking more specific advice from experts, visit our Marketplace Solutions page or reach out to us directly at

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