With all the data available and with the potential to be used to optimize marketing strategies, Data Studio then becomes the salvation to visualize such valuable information in a way that can understand what actions to take.
For one of our clients in the education industry, we were able to create a report that was built from the information from enrollment requests, all separated by all its different lines of business.
That is, we do not stay with the number of requests made on the site in a generic way, but we observe by type of education (baccalaureate, bachelor’s degree, master’s degree) This separation and automatic data classification allowed us to understand the behavior of users for each one of its lines of business. Knowing perhaps what educational level needs to be worked more in depth at the content level since it does not generate enough conversions, or transferring the budget to that modality that is receiving the largest number of registrations.
So, in this way, we and our client had the ability to better understand user behavior and the way they convert on their website, all from a friendly and easy-to-understand platform.