Introducing our latest blog series, ‘Incubeta Insider’, where we delve into the lives of our staff to give you a closer look. Join us as we explore their experiences within Incubeta and beyond. In this first edition, we chat with Lianne from our Cape Town office, discovering her journey at Incubeta, her relaxation rituals, and her insights on navigating the digital realm.

We are kicking off 2024 with exciting news. Incubeta has welcomed Alex Langshur as CEO of Incubeta’s operations in the Americas. With a solid understanding of the ad tech and martech landscape, Alex is set to lead Incubeta’s US team in expanding its data-driven marketing services across the country.

Are you ready to unlock the doors to an exciting digital marketing career? At Incubeta South Africa, we’re thrilled to introduce our 2024 Digital Academy, a 12-month program designed to empower aspiring professionals with the skills they need to thrive in the ever-evolving world of digital marketing.

Today we announce the appointment of Victoria Webb as the new managing director of our MENA region. Backed by over 18 years of experience in both traditional and digital media marketing, Victoria’s elevation to this leadership role is testament to her skill, dedication, and outstanding contributions to the agency since she joined (then NMPi) in 2017.

Incubeta continues to grow as we welcome a new Chief People Officer, Meg Phelps to the family. With a diverse background spanning multiple sectors including 10 Downing Street, Meg will drive operating model transformation and ensure our ‘people experience’ is fully aligned – bringing more opportunities for individual growth and global connection.

This month Incubeta, along with the rest of the industry, descended on Truman brewery for the highly anticipated Madfest where (if you were lucky enough to get a ticket) we were treated to a number of talks on the hottest topics in marketing.