Leading digital marketing group, Incubeta today announced a majority share acquisition by Global Investment firm Carlyle (NASDAQ: CG). Terms of the transaction, which is subject to customary regulatory approvals, were not disclosed.

This year, Incubeta celebrates our 20th year in partnership with Google. We are now Google’s longest serving marketing partner, and one of only four global GMP Sales Partners. A relationship we are beyond proud of which is why we’re taking this opportunity to reflect on where we have come from.

Leading digital marketing group Incubeta today announces that their UK arm of the business has achieved Google Mobile certification. As a Google Full-Stack certified partner, reseller and one of only four global GMP partners, this accreditation adds to Incubeta’s Google certification roster and is a big success for the team. Incubeta are now one of a handful of UK agencies that are Google Mobile Certified.

Last week was an exciting time for Incubeta, as we took to the stand and stage at PI Live – the World’s ‘most respected’ Affiliate & Performance Marketing Conference. Over the course of three days, we met and engaged in a number of conversations and discussions with professionals across the industry, while exploring potential growth opportunities within digital.

Latest client venture will leverage a data-led approach to inform new retail focused business strategies and digital marketing efforts

In our latest Incubeta Insider we sat down with Amy Norton, Incubeta’s UK Growth Director, and mum to one year old Sacha. Returning from maternity leave four months ago, Amy spoke to us about the struggles parents face when returning to work, and how a supportive work culture can help ease the transition back into the office.