As marketplace experts, Incubeta understands how valuable Amazon can be for advertisers so we ran a Marketplaces specific series that took a deep dive into the ecommerce ecosystem, advertising on Amazon, the Amazon shopper journey, and explored how to create a successful marketplace strategy on the platform. 

In the fourth instalment of our Incubeta Ignite: 2021 Digital Predictions Series – where we’re catching up with some of Incubeta’s leadership team across our Global offices, to discuss predictions for 2021 – we had the pleasure of talking with Jade Arenstein, Head of Data Strategy and Analytics at Incubeta ZA.

Following the launch of our 2021 Global Predictions series, we are thrilled to introduce our first series of the New Year, Incubeta Ignite – 2021 Digital Predictions Series. Over the next six weeks we’ll be catching up with various members of the Incubeta Global Team to discuss key industry trends and predictions for 2021.

Continuing in our Virtual Learning Series, we teamed up with Google to dive into the Importance of Lifetime Value. Incubeta’s Chris Berger was joined by Ian Estabrook, Platforms Account Manager at Google for this hugely practical webinar.

Our fourth webinar featured special guest Sophie Ellis from Facebook, as we take a look at some of the intricacies of paid social, and the future of commerce. As retail and commerce adapt to our current situation, this session provides some very valuable insights to help retailers prepare.

In the fifth instalment of Incubeta’s Virtual Learning Series, Joe Comotto brings his knowledge of SEO to highlight how this often overlooked practise can play an important role in getting your business through the pandemic and into the new normal.