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Global / Industry Insight / Media

Upgrade Your Growth with Barbara Wentzel – Head of Global Media at Beiersdorf AG

Founded in the late 19th Century, Beiersdorf is a German multinational company that, despite its prevalence in the skincare industry, is a relatively unknown entity. Paul Beiersdorf, a pharmacist in the 1880’s, founded the company when he registered a patent for the first adhesive plaster in Hamburg  in 1882.

Global / Industry Insight / Media

Upgrade Your Growth with Mark Lilley – Co-Founder & Director at Incubeta Groundswell

There’s no denying how fast the world is moving. Over the course of 2020 we saw astounding levels of growth in both the digital and ecommerce space – with the pandemic generating 10 years worth of ecommerce penetration in just 3 months.

Global / Industry Insight / Media

Upgrade Your Growth with Julia Zheng – Growth Marketing Manager at DraftKings

Among others, iGaming is one of the more fast paced and growing industries within the digital space. With steadily burgeoning technological advancements, the gaming industry is booming, and to succeed, iGaming brands need to be consistently transitioning – focusing on analytics, and data driven strategies. Operating under a forward thinking approach that thrives for search excellence.

Global / Industry Insight / Media

Upgrade Your Growth with Oscar Makola – Marketing Director (CMO) at Hyundai ZA

The past 12 months saw the digital environment shift drastically; completely re-defined and riddled with volatility, uncertainty, complexity and ambiguity. And this undoubtedly rippled throughout the industry as a whole, with businesses struggling to survive and thrive throughout the Covid-crisis. 

Global / Industry Insight / Media

Incubeta Ignite: GA4, The Future of Measurement

Last week we were thrilled to host the latest event in our Incubeta Ignite series: GA4, The Future of Measurement. Incubeta’s US MD of Adtech & Measurement Solutions, Zoe Hall was joined by ZA Head of Data Strategy and Analytics, Jade Arenstein, EU Strategy Director Jessica Jacobs and UK Analytics Manager, Monika Mesnage.

Global / Industry Insight / Media

Incubeta & Canvas8: Navigating Retail in a Changing Landscape

Last week Incubeta’s Business Director Amy Jackson hosted an Incubeta Ignite session with India Doyle, Senior Commissioning Editor at Canvas8 to discuss retail and the role that digitized journeys and consumer behaviour play in the industry.

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