The digital marketing and advertising landscape of 2022 is vastly different than it was just three years ago. Greater digital adoption, accelerated by the pandemic has created the conditions for online sales to have its first $1 trillion year this year.

Digital advertising demands a harmony between a host of different factors; creative, strategy, and technology all need to be considered in concert to present the perfect message to the right audience at the right time. When executed successfully, brands are able to drive results that really move the needle.

We’re thrilled to announce that Incubeta US has been granted licenses by Virginia and Louisiana to provide services to sports betting operators across each state, thereby expanding our footprint in the United States’ iGaming market.

In the third instalment of our Incubeta ‘Creative Spotlight’ series – where we’re shining a light on some of our favorite creative builds, showcasing the numerous ways that creative can drive performance – we’ve got our ‘new narratives’ videos, which we built for personal injury law firm, Law Partners.

There’s no denying that creative is a powerful communication tool. Design has the unique ability to engage and connect with the viewer, conveying meaning on a deeper level. Using our creative expertise we decided to harness this power to raise awareness of important global issues in the hopes of helping information reach a wider audience on social media.

We’re delighted to share that Fabiola Blas, Account Director at Incubeta NMPi US, has been named a winner at this year’s Moxie Awards! She is one of 50 women from across the country to be featured as a rising leader in the tech industry at large.