Founded over 65 years ago, McDonald’s is one of the most prevalent fast food advertisers, maintaining an extensive advertising presence across multiple channels; such as TV, Radio, Billboard, Signage and Sports sponsorships. With such a strong digital and OOH presence, McDonald’s knew they needed to think outside the box when it came to the promotion of their limited time offer (LTO) McWrap so turned to Incubeta to create a show-stopping campaign that would turn heads – and drive sales.