The modern consumer expects to be approached by companies with a personal touch. At the same time, they don’t want to feel that they’re being tracked and followed everywhere. It’s not easy to build a data-driven personalization machine that offers real added value to customers in a way that upholds their privacy, but L’Oréal successfully tackles this challenge with Skin Genius.

For the nineteenth time, the Dutch Financial Times or Het Financieele Dagblad (FD) has organized the FD Gazellen Awards, prestigious prizes granted to the fastest growing companies in the Netherlands. During a festive ceremony held at Theater Amsterdam (Houthavens), FD declared the fastest growers per region, awarding Gold, Silver and Bronze awards in the revenue categories Small (up to €2 million in the base year 2019), Medium (€2 million to €10 million) and Large (€10 million and more).

It goes without saying that analytics is a critical part of any business. Analytics helps to identify opportunities and contributors to success, not to mention problem areas that deteriorate profit and growth. For brands utilizing marketplaces specifically, it’s important to use analytics not only to get an overview of account performance, but also to deep-dive into how specific aspects of their catalog and ecommerce strategy each impact their bottom-line. Incubeta leverages various technologies to gain these invaluable insights. One of the most important platforms for our marketplace team especially is Carpio.

We’re thrilled to announce that Incubeta took home the trophy last night for App Growth at the 2022 Google Premier Partner Awards in Dublin for our work with South African financial services group, Sanlam.

Incubeta is thrilled to announce the launch of Marketplace Solutions services in South Africa, preceding Amazon’s 2023 entry into the market. Back in September last year, Incubeta acquired global marketplace agency, Maze-One, as part of our strategic diversification of our digital marketing and advertising services. Maze-One is one of the five companies that we’ve acquired within a two-year timeframe, and the eighth acquired company overall since our inception.

Last week was an exciting time for Incubeta, as we hosted our exclusive ‘Customer Centricity at Scale’ event in collaboration with Meta. Over the course of an afternoon at Meta’s office, our line up of industry experts from M&S, Meta, and Incubeta treated us to a variety of thought-provoking talks covering the full funnel experience and its specifics.