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L’Oréal & Incubeta Use AI & First-Party Data to Push Personalization Frontiers with Skin Genius
The modern consumer expects to be approached by companies with a personal touch. At the same time, they don’t want to feel that they’re being tracked and followed everywhere. It’s not easy to build a data-driven personalization machine that offers real added value to customers in a way that upholds their privacy, but L’Oréal successfully tackles this challenge with Skin Genius.