Challenge Overcome
L’Oréal were able to realign their global agency structure – breaking down communication complexities across their business.
Approach Taken
L’Oréal turned to their trusted partner of four years, Incubeta, to help create synergy across brands and regions. By crafting a gamified Multi Agency Activation (MAA) program, L’Oréal could build a consistent global governance approach.
Value Delivered
L’Oréal executed a global approach to governance – establishing clear roles and responsibilities for every business unit or agency partner, ensuring mutual support and contribution to organizational success. As a result, L’Oréal saw a 175% increase in market adoption – scaling across 19 markets in just 12 months, with a 85% Task Adoption rate.
