CHALLENGE OVERCOME
Perfetti van Melle standardized their digital activation across its global operations. Ensuring that all in-house market teams had a consistent level of digital expertise and followed unified processes was critical to improving performance and driving efficiency at scale.
APPROACH TAKEN
In partnership with Incubeta, Perfetti van Melle developed a comprehensive digital marketing blueprint designed to be implemented across all markets. This framework included standardized processes, clear naming conventions, and unified audience management practices. A robust quality assurance layer was also introduced to maintain high execution standards and ensure long-term consistency.
VALUE DELIVERED
Perfetti van Melle enhanced collaboration and consistency across markets, resulting in a 17% increase in media efficiency and performance.
