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Global / Industry Insight

Google Abandons Third-Party Cookie Deprecation

Google has recently announced that they’re scrapping the deprecation of third party cookies on Chrome, planning to roll out a new and updated solution that ‘elevates user choice’ allowing people to make an informed choice across their web browsing (that users will be able to adjust at any time). 

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Global / Life & Culture

The Power Behind Incubeta

Operating for over 20 years, we are all too familiar with the core ingredients of our success and growth as a brand – our people. An international team of experts across marketing technology, data, media and creative, our people are the true contributors to our growth, and continue to be the driving force behind Incubeta.

SEO
Global / Industry Insight

Exploring Modern Search Preferences

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There was a time when the Google brand epitomized online search, streamlining the information-gathering process to be incredibly effortless. Remember when we used to say, ‘I’ll just Google it’? How times have changed.

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Global / US / Industry Insight

What is Marketing Mix Modeling (MMM)

According to Don Draper, advertising is based on one thing: happiness. That lesson still holds true even with the advent of addressable media, data science, adtech, martech, and now GenAI. We advertisers still strive to make our clients and their customers happy using advertising to inform, delight, entertain, and ultimately capture more market share. But this happiness is no longer led by martini-fueled lunches and swag; it’s based entirely off of data.

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Global / South Africa / Industry Insight / Work & Awards

The Best Replacement for Third-Party Cookies

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Article Update: Despite Google scrapping the deprecation of third-party cookies, privacy initiatives and first-party data should still remain your priority. Everything discussed in the article below is still applicable.

D-Day is coming (if a little delayed… again), and third-party cookies are on their way out, birthing a new era of digital advertising focused on privacy and consumer centricity. 

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