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APAC / Global / Life & Culture

Incubeta Welcomes Persuasion Technologies to the Family to Further Marketing AI Ambitions

Marking our 6th acquisition since 2020, we’re thrilled to announce that Incubeta has acquired leading Google Cloud Platform partner, Persuasion Technologies. Operating out of APAC, Persuasion has an advanced specialization in marketing analytics with a roster of globally recognized brands such as the Wing Tai group.

EMEA / Global / Industry Insight

Creating Value with AI: Three Concrete Use Cases

The global AI market will be worth more than $400 billion between now and 2027, with key players – OpenAI, Databricks and Anthropic – already reaching a combined value of over $150 billion within a few years (after initial investments of less than $25 billion).

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Global / Industry Insight

Increasing Sustainability, One Ad at a Time

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In the digital era, where impressions and clicks fuel the economy, digital marketing has not only emerged as a vital part of the marketing mix but also as a formidable force, reshaping how brands connect with consumers. 

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EMEA / Global / Industry Insight

Breaking Amazon’s Dominance: Exploring Solutions for Brands to Thrive

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By all accounts, Amazon is the most significant force in the ecommerce landscape, offering unparalleled reach and convenience for both consumers and sellers. However, beneath the surface lies a challenging reality for brands striving to maintain profitability within Amazon’s ecosystem. Let’s delve into the key pain points and explore alternative avenues for brands to thrive in the digital space. 

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Global / NACE / Industry Insight

How to Achieve Seasonal Sales Success: Best Practices, Case Studies & Top Retail Trends

Free Insights: Maximizing Seasonal Sales

Few opportunities hold as much sales potential for brands as seasonal sales, which bring in ample opportunity to make an impact with your audience. Overcoming a noisy and competitive environment during peak sales season is a challenging process that’s never set-in-stone. 

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Global / Industry Insight

Christmas in Summer? Why Your Festive Marketing Strategy Needs to Start Now…

Free Playbook: Driving Marketing Effectiveness

Despite the northern hemisphere beginning to heat up for Summer, businesses are looking past the aperol spritz and suncream, turning their attention to Q4 and their festive marketing strategy. Regardless of economic uncertainty, it’s going to be a busy year and now is the time to get your ducks in a row.

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