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TikTok Tips & Takeaways for 2024

Last week I had the chance to attend the TikTok World conference in Manhattan, where we got a sneak peek at what’s in store for TikTok, including a host of new solutions and products that’ll both drive real business impact and help advertisers break through with audiences.

US / Industry Insight

What’s Next with Generative AI?

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While attending the Google Next Conference last month I was inundated with the truth about GenAI and what it actually means for us as marketers. Sure, the capabilities and possibilities are rife , but we can’t forget to be realistic and take GenAI at face value. To quote one of the speakers “GenAI skills are comparable to a college intern” – and you wouldn’t let an intern dictate your entire strategy would you…

US / Life & Culture

Incubeta Welcomes New CEO Americas, Alex Langshur

We are kicking off 2024 with exciting news. Incubeta has welcomed Alex Langshur as CEO of Incubeta’s operations in the Americas. With a solid understanding of the ad tech and martech landscape, Alex is set to lead Incubeta’s US team in expanding its data-driven marketing services across the country.

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