International marketing leader, Incubeta, today announced the expansion of its creative leadership team with the appointment of award-winning digital marketing professional, Cory Hudson as Senior Vice President (SVP) of Creative. In his new role, Hudson will be responsible for expanding Incubeta’s creative capabilities in the US by leveraging innovative technology platforms and AI to provide better efficiencies and performance outcomes for client campaigns. Hudson will elevate Incubeta’s strategic and creative consultation capabilities while furthering the agency’s excellence in branding, production, and paid media. 

We’re delighted to announce that full-service analytics consultants Blue Walrus have joined the Incubeta family alongside our previous acquisitions, Groundswell, Maze-One,  Panalysis, Extendo and Bruce Clay MENA. The acquisition of Blue Walrus will allow our US market to grow their data and analytics proposition, while onboarding Blue Walrus’s extensive list of clients. Including brands such as: Skechers, Boston Scientific, Netspend and Dexcare.

Watch out, there’s a fresh face in town, and we for one can’t wait to see what she does! Incubeta continues to grow as we welcome a new Global Director of Solutions, Maria-Anna Gurney to the family. With over 25 years of industry experience, Marie-Anna will be responsible for overseeing the development and implementation of our digital marketing solutions, helping roll them out across the business globally.  

Another certification for Incubeta! Following in the footsteps of our UK office, we’re proud to announce that, as of February 2023 Incubeta South Africa is officially  Google Mobile certified. Kudos to our Cape Town team…

Back in 2021 we pledged to put sustainability at the forefront of all that we do going forward – launching a digital carbon offsetting initiative that measures, and offsets, the carbon generated from all media we manage for clients. This initiative is part of our wider commitment to sustainability across the business – raising awareness of sustainable ecommerce practice and driving change.

At the end of the year, Incubeta LATAM was delighted to announce a partnership with KSchool to run the first Master in Digital Analytics, helping prepare new professionals for a specialist career in digital. This initiative arose based on the increased demand for experts in the LATAM space, following the significant traction that digital marketing is gaining.