As one of the largest online marketplaces in the world, Amazon has a massive influence on the way millions of people shop. Their popularity, product diversity, and offered convenience have made them a go-to destination for consumers all over the globe. Meaning, if they adopt AI, they’ll play a notable role in the way millions of consumers worldwide adopt AI. 

In the ever-evolving world of social media, where platforms come and go, Instagram’s parent company, Meta, has launched its latest offering: Threads. An app, built by the Instagram team, for sharing text updates and joining public conversations. With its strategic release and unique features, Threads aims to revolutionize the way we interact online. While Twitter grapples with server issues and internal strife, Mark Zuckerberg believes Threads has the key to success, emphasizing the importance of maintaining a friendly and engaging environment. 

At the end of 2022, we sat down with Roan Mackintosh, MD of Incubeta SSA to pick his brains about what was in store for the marketing industry in 2023. As we settle into the second half of the year, we once again caught up with Roan to see how his initial predictions have fared since the start of the year and what’s in store for Q3 and Q4.

If you’re a regular user of Google Analytics, you’ve probably noticed the ticking clock that appears every time you try to load a standard Universal Analytics (UA) property. It’s a clear sign that the end is near. In less than 24 hours, on July 1st, 2023, Universal Analytics standard will enter its sunset phase.

E-commerce is bigger than ever, and retailers are getting their hands on more and more valuable first-party data. New technologies, such as data clean rooms, are giving retailers and advertisers opportunities to use that data for analysis, data enrichment and activation like never before. As a result, budgets for retail media advertising are growing substantially, with it set to be the ‘next big thing’. But why is this happening?

Experimentation, conversion rate optimization (CRO) and user experience (UX) optimization – if these topics pique your interest, then like me, your feed is likely inundated with articles and discussions about the impending sunset of Google Optimize.