We’re delighted to announce the appointment of Julián Torres, as our new Managing Director, Mexico. Following on from the recent acquisition of Persuasion Technologies, this appointment marks a significant milestone in our journey towards client centricity – unlocking increased growth potential and digital performance for our clients. Julián joins us with over 17 years of extensive marketing experience across an impressive roster of brands including Unilever, Citibank, AB InBev, Heineken, Uber and Pfizer, among others.

After Google dropping the bombshell that they’re abandoning the third-party cookie deprecation plan for Chrome, there’s been a lot of speculation about what happens next.

Profitability is ‘the degree to which a business is effectively yielding financial outcomes’. It is perhaps the most important metric in marketing today given that 78% of respondents to Forrester’s latest CMO Pulse Survey said that due to A.I they “will be expected to do more with a smaller budget.”

Following on from our acquisition of Persuasion Technologies, and the internal promotion of Sam Shennan to Regional CEO of APAC, we’re delighted to be welcoming Ash Rane to Incubeta as Client Director for Data in the APAC region. 

Google has recently announced that they’re scrapping the deprecation of third party cookies on Chrome, planning to roll out a new and updated solution that ‘elevates user choice’ allowing people to make an informed choice across their web browsing (that users will be able to adjust at any time). 

Operating for over 20 years, we are all too familiar with the core ingredients of our success and growth as a brand – our people. An international team of experts across marketing technology, data, media and creative, our people are the true contributors to our growth, and continue to be the driving force behind Incubeta.