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Global / Industry Insight

How to Avoid Keyword Cannibalization and Drive Total Search Performance

Unlock Your Search Efficiency

With CPCs up by 13% YoY and crowded SERPs diminishing organic clicks, search marketers can’t afford to ignore the inherent competition that exists between their paid search and organic search strategies, manifesting itself into keyword cannibalization.

Global / Industry Insight

3 Best Practices to Keep Growing Despite Stricter Privacy Law

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In response to European privacy legislation, companies mostly put their time and effort into becoming ‘privacy-compliant’. While important, compliance alone isn’t enough. If you want to continue to grow despite stricter legislation, then that requires a thoughtful approach in which you continuously prioritize user interests.

South Africa / Industry Insight

Amazon’s Arrival in South Africa: A Game-Changer for the Global Marketplace?

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At last amazon.co.za has made its highly anticipated debut, offering South African consumers access to a new online shopping platform to challenge key market players such as Takealot and Temu. But what does this expansion mean for South Africa, and for the global ecommerce market?

South Africa / Industry Insight

Say Hello to Temu: South Africa’s Newest Retail Phenomenon

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The latest arrival on the South African retail scene, Temu’s recent market debut has certainly caused a splash, and perhaps spiked a touch of apprehension among local ecommerce players. Which bodes the question: how will local advertisers and brands navigate the terrain against the backdrop of internationally-backed giants like Temu and Shein?

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US / Industry Insight

What’s Next with Generative AI?

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While attending the Google Next Conference last month I was inundated with the truth about GenAI and what it actually means for us as marketers. Sure, the capabilities and possibilities are rife , but we can’t forget to be realistic and take GenAI at face value. To quote one of the speakers “GenAI skills are comparable to a college intern” – and you wouldn’t let an intern dictate your entire strategy would you…

NACE / Industry Insight

The Amazon IDQ Score and Why It’s Important

 

As an Amazon Vendor or Amazon Seller, you want to achieve the highest possible sales success on the platform. To do this it all starts with the Item Data Quality (IDQ) Score. In this article, we explain what exactly an Amazon IDQ Score is and its impact on your sales.

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