Before the shower of blogs, articles, and research papers on the topic of “uncertainty” flood the industry I’m getting my two cents in. It starts with this, uncertainty is nothing new. Sure we have a lot going on at the moment, high inflation, a major conflict in Europe, a revolving door of British PMs etc, but the world always has uncertainty.

2022 alone was a testament to the fact that change is inevitable. The ongoing repercussions of the COVID pandemic, the War on Ukraine and the looming recession all forced brands to pivot their strategies and realign with consumer expectations. And this need for adaptability will only grow as we move into 2023.

With 2022 coming to a close, we decided to take a moment to reflect on the last 12 months, highlighting some of our favorite moments, employee achievements and all that Incubeta has done in the last year.

2022 showed us how quickly the rules of marketing can change and how staying ahead of the game, and on-top of emerging trends is crucial to succeed. With 2023 fast approaching we spoke to our team of digital specialists and leaders to gauge their opinions and thoughts on future trends for the coming year.

Festive adverts have dominated our TV screens in recent weeks which means the countdown to Christmas is officially on. However, the competition to create the most memorable campaign is stronger than ever, as brands battle to capitalize on the biggest retail period of the year. 

The Incubeta Icon has successfully made its way around the globe, in the hands of our five Incubeta Influencers. With the end of the year on the horizon, we thought now would be a good time to look back on our influencer initiative and all the incredible people who have been involved.