Check out the top ten most searched keywords on Amazon for Germany, Spain, France, the United Kingdom, Italy, the Netherlands, and Sweden.

With the peak season in full swing, many brands have geared up their strategies for the busiest time of the year. Black Friday, Cyber Monday and the festive shopping season are known to be some of the biggest annual shopping events with Business Tech reporting that one of South Africa’s leading banks, First National Bank (FNB), had a record R3 billion spend on Black Friday 2022 – with most shoppers favouring physical stores to grab their Black Friday deals.

2022 showed us how quickly the digital marketing landscape can shift, and the imperative need for reactiveness as a means of survival. With 2023 fast approaching, we presented a survey to our team of digital specialists and leaders to gauge their opinions and thoughts on future trends for the coming year.

Over the years, Incubeta has grown from a small-scale digital marketing agency, to become an effective, communicative, full-service digital growth partner.  We have built our reputation over time, adding new specializations and services to our ever-expanding offering, and are thrilled to now be partners on numerous platforms, including the latest; TikTok. 

Google has announced that, from December 1st, GA4 reports are going to change, as they introduce an update concerning reporting and attribution. Google will launch a new schema compatibility change that will impact the dimensions and metrics of certain scopes.

Leading digital marketing group, Incubeta, today announce the opening of their new offices in Saudi Arabia, as part of its expansion within the MENA region. This expansion will formalize Incubeta’s presence in the local market allowing the company to better service its existing portfolio of clients in the Kingdom, including major partners like McDonald’s KSA, PIF, and Walima.