Global digital marketing group, Incubeta, today announced its partnership with Lunio, a trusted click fraud detection software that surgically removes IVT, bots, and invalid users from all the paid acquisition efforts. Through the partnership, Incubeta’s clients could own their own instance of the technology, directly with Lunio, with Incubeta providing the servicing, support and enablement of the platform to maximise effectiveness.

At Incubeta we are more than the work we do and the clients we have. We strive to be a company that our employees are proud to be a part of. With a team of over 800 creators, thinkers, and doers, we create powerful, life-changing relationships that drive exceptional results and award-winning performance. And we’d like you to meet the faces behind I Incubeta…

For the nineteenth time, the Dutch Financial Times or Het Financieele Dagblad (FD) has organized the FD Gazellen Awards, prestigious prizes granted to the fastest growing companies in the Netherlands. During a festive ceremony held at Theater Amsterdam (Houthavens), FD declared the fastest growers per region, awarding Gold, Silver and Bronze awards in the revenue categories Small (up to €2 million in the base year 2019), Medium (€2 million to €10 million) and Large (€10 million and more).

Millennials, which we can roughly define as those born roughly between 1981 and 1995, are a unique generation as an audience for marketers. Raised in an era of exponential technological shifts, the majority of Millennials grew up with limited or nascent internet access, and became a large consumer base at the onset of the eCommerce and social media booms of the early and mid 2000s, respectively.

Leading digital marketing group, Incubeta today announced a majority share acquisition by Global Investment firm Carlyle (NASDAQ: CG). Terms of the transaction, which is subject to customary regulatory approvals, were not disclosed.

Falling on the last Friday of November each year, Black Friday is one of the largest Pre-Christmas shopping events celebrated across the world and wider digital space. Often recognized as ‘kickstarting’ the festive shopping season, retailers fight for every eyeball, click, and conversion over Black Friday – ramping up their eCommerce efforts in a bid to out-compete their competitors.