There was a time when the Google brand epitomized online search, streamlining the information-gathering process to be incredibly effortless. Remember when we used to say, ‘I’ll just Google it’? How times have changed.
Launching on the app in 2022, TikTok Shop has become a driving force in reshaping how brands connect with audiences. Over 30% of daily users and 29% of weekly users have used the ecommerce feature – making TikTok a ‘powerhouse platform’ for advertisers to tap into. But with such a dynamic temperament, profiting from TikTok can be easier said than done…
According to Don Draper, advertising is based on one thing: happiness. That lesson still holds true even with the advent of addressable media, data science, adtech, martech, and now GenAI. We advertisers still strive to make our clients and their customers happy using advertising to inform, delight, entertain, and ultimately capture more market share. But this happiness is no longer led by martini-fueled lunches and swag; it’s based entirely off of data.
Following on from our recent acquisition of Persuasion Technologies, we’re delighted to be welcoming Tim Weller to Incubeta as non-executive chairman. Tim has been appointed to support Incubeta’s growth, due to an increase in client success and the evolving digital marketing landscape.
With purse strings tightening worldwide, getting the most ‘bang for your buck’ has never been more important – especially when it comes to marketing. The first to have its head on the block when budgets are slashed, marketing is fighting for its place on the table, and proving channel incrementality has become a necessity.
Article Update: Despite Google scrapping the deprecation of third-party cookies, privacy initiatives and first-party data should still remain your priority. Everything discussed in the article below is still applicable.
D-Day is coming (if a little delayed… again), and third-party cookies are on their way out, birthing a new era of digital advertising focused on privacy and consumer centricity.
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