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July is upon us, and with it brings the return of Amazon’s yearly flagship event, Prime Day – a 48 hour extravaganza where shoppers, especially Prime members, get access to a wide range of deals from brands all over the world. Running from the 16th to the 17th July (this year) the online giant’s 7th Prime Day offers a vast window of opportunity for all Amazon advertisers to skyrocket their sales.

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Amazon is a powerful tool for local businesses looking to go international. However, simply opening your products up to foreign customers is not going to give you optimal results. How, then, do you ensure successful international expansion through Amazon?

Marking our 6th acquisition since 2020, we’re thrilled to announce that Incubeta has acquired leading Google Cloud Platform partner, Persuasion Technologies. Operating out of APAC, Persuasion has an advanced specialization in marketing analytics with a roster of globally recognized brands such as the Wing Tai group.

Last week I had the chance to attend the TikTok World conference in Manhattan, where we got a sneak peek at what’s in store for TikTok, including a host of new solutions and products that’ll both drive real business impact and help advertisers break through with audiences.

The global AI market will be worth more than $400 billion between now and 2027, with key players – OpenAI, Databricks and Anthropic – already reaching a combined value of over $150 billion within a few years (after initial investments of less than $25 billion).

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In the digital era, where impressions and clicks fuel the economy, digital marketing has not only emerged as a vital part of the marketing mix but also as a formidable force, reshaping how brands connect with consumers.